Manager, Customer Demand Generation Programs (Adoption and Cross-sell)
The position is on Marketo’s Award-Winning Customer Demand Generation Marketing team reporting to Sr. Director of Marketing. The role will be focused on driving quarterly planning and execution of demand generation programs focused on driving Marketo platform adoption, usage of critical features, as well demand for cross-sell products (Account-Based Marketing, Web Personalization, Advanced Analytics, ToutApp for Sales, etc.).
The ideal candidate for this role is Marketo certified expert, with hands-on experience building and launching campaigns in Marketo, who can develop a strategy and execute on it across multiple channels (email, webinars, events, web site, web personalization, user groups, community, education. etc.) by working independently in Marketo, and by partnering with subject matter experts across other channels. This role is tightly aligned to Sales and their goals for cross-sell and to Customer Success and Adoption. Ability to handle a high volume of programs in a very fast paced, collaborative environment is critical to success. Collaboration with Marketing/Sales Operations, Customer marketing, Customer Success/Adoption, Partner Marketing, Product Marketing, SDR, Sales, Events, Field Marketing, Content, Services, Education, and larger demand generation team is required.
Required Skills/ Experience