QAD Inc. is looking for an experienced Marketing Automation professional to join our Marketing Operations team in Santa Barbara, CA. Local area candidates with Marketo experience are strongly preferred. If the below position sounds like a good fit and exciting opportunity for you, please send your resume and cover letter to firstname.lastname@example.org.
Marketing Automation Specialist
Marketing Automation Specialist will be primarily responsible for the coordination, execution, and tracking of integrated marketing programs to nurture leads and engage customers. Leverage marketing automation experience, and awareness of modern best practices, to identify and guide improvements to current best practices in the areas of campaign execution, analytics, lead nurturing, and database management.
Identify opportunities to develop lead nurturing programs and execute them. Support and advise on best practices for overall lead generation campaigns with skillful production of direct mail, email, social media, webinars, conferences and other campaigns.
Manage the execution of marketing campaigns in alignment with objectives and provide periodic recommendations that enhance future campaign performance and measurements. Test and monitor campaigns to optimize performance based on industry best practices.
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Required Knowledge and Experience:
Preferred Knowledge and Experience :
Other knowledge or skills:
QAD Inc. offers a comprehensive suite of benefits to provide health and financial wellness for you and your family, including medical, dental, vision and life insurance, a 401(k) plan and paid time off.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.