We are looking for an experienced Marketo admin to manage our Engagement Programs and RTP campaigns and roll out our new ABM module. Amber Road is SaaS global trade management leader. This position is based in McLean, VA (Tyson's Corner) office, right outside of Washington, DC.
Digital Marketing Strategist
Location: McLean, VA
The Digital Marketing Strategist is responsible for managing automated digital and marketing-generated outreach campaigns to drive increased engagement and grow the sales pipeline. In this position, you will collaborate with multiple areas of the company including sales, product marketing and product management. The Digital Marketing Strategist is also the team lead for the Online Marketing Team, leading the effort to execute to the marketing plan by managing across digital channels for content promotion.
This position is responsible for implementing and monitoring our digital marketing programs via Marketo, including the Engagement (nurture) Programs, RTP campaigns (real-time personalization) and the new ABM (account-based marketing) programs. Working closely with the Marketing Operations Manager and marketing team, you will build and optimize digital campaigns for email marketing, lead nurturing, content promotion and PPC (LinkedIn and Google). This includes campaign setup, smart list development, lead scoring, automated lead nurture setup and optimization, building triggers, program analytics and more. This position requires a person who is detail-oriented and passionate about Marketing Automation, employing and enhancing his/her Marketo digital marketing expertise, and being hands-on within both Marketo and Salesforce.com.
Key Responsibilities include:
To apply, visit Global Trade Management Software | Company - Amber Road or send your resume and cover letter as an attachment, referencing the specific vacancy you are interested in to: careersUSA@amberroad.com