Exciting Email Marketing and Lead Nurturing Manager Opportunity in Boston!

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Anonymous
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Exciting Email Marketing and Lead Nurturing Manager Opportunity in Boston!

Let me know if you or anyone you know might be interested in the role!

Email Marketing and Lead Nurturing Manager (Marketo)

SmartBear Software is looking for an email marketing and lead nurturing expert to join our award-winning digital marketing team. In this pivotal role, you will be responsible for managing the strategy and execution for all email and lead nurturing programs in Marketo for all SmartBear products, including; email and landing page optimization, campaign design, template design, list building and segmentation, A/B testing, automated nurture program architecture, and campaign performance analysis and reporting.  With the full power of our demand generation, content, creative, and web teams at your side, and a massive opt-in lead database at your disposal, you will craft creative, compelling and engaging communications to drive results by nurturing and converting the right target audiences, with the right content, at every stage of customer journey.