Email Marketing Specialist

Highlighted
Anonymous
Not applicable

Email Marketing Specialist

*Posting this for a friend, but feel free to contact him for any questions!

Do you want to . . .

- Be truly influential in a new technology start-up?

- Join a rapidly growing company?

- Make an immediate impact?

- Take the next step up in responsibility with real autonomy?

Then come join the Campanda team!

We are a very cool startup, building the world's largest online booking platform dedicated

exclusively to the rental of recreational vehicles, which (depending on where in the world you

come from) means RVs, motorhomes, campervans, camper trailers, caravans or camping cars.

In short: if you can drive it and sleep in it, we’ll have it!

The Role

The Email Marketing Specialist will be responsible for the daily management of our

Marketo platform and functionality in support of marketing campaigns and communications.

She/he will maintain strong integration between Marketo and our CRM, support the

development of content, and drive lead nurturing campaigns to help promote awareness of the

Campanda Marketplace.

In this role, you’ll work within a fast-paced, high growth organization and have the tools and

resources necessary to have an immediate and tangible impact on Campanda’s business.

You’ll be responsible for:

Ownership and management of the Marketo platform in support of marketing campaigns

and communications.

Collaborate with marketing to implement campaign forms, landing pages, emails,

remarketing ads, and other technical integrations critical to the marketing engine.

Design workflows and templates and execute progressive demand generation and

nurture/DRIP campaigns within Marketo.

Establish and deliver marketing reporting, dashboards and analysis on campaign

performance, conversions, attribution and effectiveness.

Be the marketing funnel expert and improve targeting by continuously improving the

database quality using tactics such as data enrichment, list segmentation, and batch list

loading.

Work closely with Business Development to develop a closed-loop feedback process that

provides insight into the effectiveness of marketing processes for better lead routing and

qualification.

Data mine prospects to formulate segmented communications lists. Manage contact

database, unsubscribes/opt-outs, and list imports.

Embrace a test and learn mindset, dig for actionable insight within data by applying

response analysis, A/B testing and best practices to optimize all aspects of campaigns.

Perform analysis for pattern recognition and correlations across market segments and

target demographics to find and capitalize on areas of opportunity.

Analyze campaign effectiveness and report on campaign metrics, closed loop reporting and

ROI

Skills and Requirements:

Experience with Marketo (Marketo certification a plus)

Minimum 2+ years’ relevant B2B software marketing experience

Solid writing skills

Creative, open-minded, and enthusiastic about seeking new solutions to challenges

Comfortable multi-tasking and eager to take on more projects

Experience working with sales organizations as it relates to successfully executing a

campaign, gaining buy-in and gathering feedback

Excellent interpersonal skills and ability to collaborate in a team environment

Ability to adapt to change and quickly shift priorities

Prior project management skills

Self-starter; proactive and independent worker

Must be able to consistently meet tight deadlines

BA/BS degree in Marketing, Communications, or related field or equivalent work experience

To send your resume, or request more information contact:

Clinton Paterson Clinton.patterson@campanda.com​