Macmillan Learning is a division of the family-owned Holtzbrinck group of companies and is one of the leading educational technology companies.
Macmillan Learning is currently seeking an Email Marketing Associate located in their New York, NY office. This individual will support the Digital Marketing Department with the execution and ongoing maintenance of email programs, websites, microsites, and digital marketing campaigns. Responsibilities will include the logistics involved in the implementation and optimization of email and all online promotional activity for Macmillan Learning including collaborating to create email marketing programs for customer acquisition and lead generation, ensuring maintenance of Marketo folders, programs, and assets, and creating strong content assets for campaigns in collaboration with the Digital Marketing Specialists. The Email Marketing Associate will also be responsible for updating and optimizing marketing content on all digital platforms to contribute to a positive customer user experience.
Required Skills / Knowledge:
Educational Background Required: