We’re seeking a B2B digital marketing expert with a focus on web lead generation and demand generation.
The Digital Marketing Manager, Demand Generation will play an integral role in orchestrating and executing b2b digital marketing and lead generation/demand generation strategies for Zerto. Beginning with zerto.com and our database as a foundation, the individual will be tasked with leading online initiatives that leverage data and hyper-targeting technologies to acquire and nurture qualified leads, drive them through the path to sales readiness, and build pipeline growth. The Digital Marketing Manager, Demand Generation will lead various online marketing projects from concept and strategy through execution, measurement and optimization. Expertise in either search marketing, web management or account based marketing strongly preferred.
Skills and Essential Functions: