Amazon Web Services (AWS) is seeking a talented, self-directed Digital Marketing Manager to drive AWS event communications, through a proactive, data-driven approach. This is a unique opportunity to play a key leadership role in an exciting, fast-growing business.
Responsibilities will include defining the AWS event experience through email communications, developing new communication programs to improve demand generation and attendee communications (e.g. Mobile push and SMS), optimizing event registration and attrition rates, iterating on ongoing programs and post-event communications, creating content, executing robust test plans, building out reporting dashboards, and performing deep analysis to improve the effectiveness of these programs.
The ideal candidate will have experience running email marketing campaigns and programs, have a strong background in audience targeting and segmentation, and hands-on experience developing test and learn plans that are data-driven.
Please reach out to me at email@example.com for more details.