Viewing the full results of an A/B test

Viewing the full results of an A/B test

It would be great if I could see the full results of an A/B Whole Email test. When you run one of these tests you are able to review the results from the tested group (ex. the first 50% of your selected smart list), but when the winner is determined and that winning email is sent to the remaining 50%, you are unable to see the performance results on the A/B test dashboard.

3 Comments
Anonymous
Not applicable

You can see the results for full test if you select "none" in dashboard view.  It  defaults to test view.  The challenge then becomes when you export the report to excel. You have to do allot of manual manipulation to add each metric up and for each test plus the winner. The rates are not in the raw report either only beta, so you have to do that manually. If you or anyone figures out a better way then please share. 

Oh and fyi. don't forget to update the email link performance either by creating 3 new folders in your local assets. One for SL A, B and the winner.  You have to for each report to go to Smart List tab, use filter and remove date constraint and add test constraint = "test variant".

Anonymous
Not applicable

HI Jennifer,

Could you share a screen shot of where "None" is available for you in the dashboard. Is this available in all versions of Marketo?

Community Manager
Status changed to: Open Ideas