Send Time Optimization

[Anonymous]

I am a former user of Silverpop and would like to see the feature – Send Time Optimization available in Marketo.  This functionality is an option other than scheduling an email for a specific day of the week, time of day – the system utilizes email activity logs to instead send the email when historically the recipient is opening his/her emails. This functionality greatly increased our open rates. Introduction of this functionality would be a work-around to accommodate time zone restrictions and allow for global customer engagement – nurture campaigns.

[Colin_Ryder]

This would be extremely useful in Engagement Programs so send per timezone. I know how to do it otherwise using different streams but to simply set cadence on a time zone or segmentation etc would be great.

[Dan_Stevens_]

I see MailChimp includes this feature as well - would love to see something like this in Marketo:

Find Your Best Sending Time | MailChimp.com: KB Article

[Alok_Ramsisaria]

This can be achieved in Marketo by creating some campaigns and custom fields.

Adam New-Waterson​ had shared some post on achieving this. He might be able to share it here.    

[Anonymous]

Thanks Alok. 5 years ago I would have reverse engineered a solution for something like this. These days I'll just vote on the idea.

You could certainly time stamp when people open your emails.

Email is opened -- flow step -- Change Data Value - Last Opened Email is {{system.time}}

Then you could create a smart campaign to send out your emails -- In the flow step - if Last Opened Email starts with 01, 02. Send email. Wait 2 hours, if Last Opened Email starts with 03 and 04, Send Email. Then Wait 2 hours. Etc.

I'd still just vote for this as an idea rather than reverse engineering a custom solution. However if you're braver than I, than this could work to do what you want.

Adam