Save Marketo $$$ - Analyze Activity Logs - Reduce System Loading

[Anonymous]

Hi Marketo,

As smart campaigns build up over time, there are activities (flow steps) firing off on leads that could cause unnecessary loading on Marketo, silently wasting bandwidth, including inefficient CRM and other API calls.

A yearly or quarterly proative system health analysis with clients, could save Marketo money from system strain, speed up the platform, and for clients improve lead hygiene and system administration.

Cheers,
Alex

[Anonymous]

We do a little bit of this, with the automatic deactivation of trigger campaigns and the archiving of old data. That said, we could do more!

[Anonymous]

The automatic deactivation of unused trigger campaigns takes care of this issue.  You should receive an email alerting you of all the trigger campaigns that have not had a lead pass through them in months.  Then if no action is taken, Marketo will automatically deactivate all those smart campaigns.

If you want the campaign to stay active, simply go into the smart campaign, turn it off, and turn it back on again to reset Marketo's internal timer.