Salesforce sync

[Anonymous]

I am new to Marketo, but just set up the Salesforce sync which worked great for getting names into Marketo.  How do I get it to go the other way?  For instance if someone registers through our Marketo form I am not seeing their names in Salesforce.  Is there something I must do to enable this?

[Anonymous]

HI Darren,

You will need to create a smart campaign with the trigger of "filled out form x" and then select "Sync Lead to SFDC" in the flow. You can then select a specific person or use "auto assignment rules" from SFDC.

Hope that helps

[Josh_Hill13]

Darren,

You should post this under Discussions instead.

Wendy is right, you need an explicit sync lead step for entirely new leads that only appear in Marketo.

You should setup a series of lead lifecycle campaigns that help do this based on triggers such as a Lead Score threshold or something else you and sales agree on. If you want everyone in SFDC, then have a separate sync campaign:

Trigger: Lead is Created in Marketo
Flow: Sync Lead to SFDC "Auto Assignment"

Be sure you maintain your auto assignment rules. Do not try to do this via Marketo because it's not as efficient.