SPAM

It would be nice if Marketo would report which emails are marked as spam.  I found this report from a different company that shows the # of "marked as spam" in a campaign.
0EM50000000SbK4.jpg
Marketo could but it in the email stats:
0EM50000000SbK9.jpg
Please consider this because it would give more insight into what is happening with campaigns.
Thanks,
Karin
14 Comments
Anonymous
Not applicable
Hey Karin,

Do you mind me asking what software you were using to get that report?

Thanks,
B
Karin_Edmondson
Level 3
I am not using that software. 
I did some searching on the internet for spam/complaints and this graphic came up.
The articles I was looking at:
http://www.businessinsider.com.au/what-happens-when-you-mark-emails-as-spam-2014-6
My search on google = "marked as spam report" and then I went to images.
Let me know if you have any other questions,
Thanks, Karin
 
Dan_Stevens_
Level 10 - Champion Alumni
We used to use Campaign Monitor (which is where this dashboard was produced) - they have some incredible reporting capabilites.  Including the ability to do a deep dive on any metric to see who's behind those numbers.  I'd love to see these capabilities built into Marketo reports/dashboards.
Michelle_Tizian
Level 10
I used Emailabs a long long time ago and they had a similar dashboard that shows the unique opens, and those who marked the email spam.  
Anonymous
Not applicable
It would be very helpful to be able to view spam complaints by email or program.  I have used other systems that were able to provide this information, and it was very helpful to be able to view how many Leads/Contacts were lost due to a specific email-unsubscribes only tell half of the "stop emailing me" story.
Anonymous
Not applicable
This is a fantastic idea!
Justin_Cooperm2
Level 10
https://community.marketo.com/MarketoResource?id=kA650000000GtqCCAS
You can use this for the time being.

Remember that this number won't be entirely accurate because for services like Gmail there is no way to report this at the lead level (their feedback loop does not identify the address that marked the message as spam).

Justin
Karin_Edmondson
Level 3
Thanks Justin,
but shouldn't the email suspended = "true" and a cause contains "spam" or code "554" be included in this?
0EM50000000SbyV.jpg
Let me know if I am missing something here.  Your smart list produced only 77 in my database - the above produced much more.
Thanks,
Karin
Justin_Cooperm2
Level 10

The list you setup will give you leads who had an email bounce because of a spam blocker.

The list I setup will give you leads that marked an email as spam via their email client (and consequently reported to Marketo through an FBL).

Karin_Edmondson
Level 3
Justin:
Thank you for clarifying this.
Awesome Information,
Karin