It would be great if we could have the option on forms to push the creation of leads, preventing dedupliacation.
When we use forms for event registration, it is frequent that leads register several people with the same email address - particularly for B2B events. But Marketo perfectly dedup leads based on email address! So we have only 1 registration for a lead who filled out the form 3 times to register 3 persons. That happens even when we write in big letters 'do not register several people with the same email address'.