I think it goes without saying that Marketo could use an overhaul of its reporting engine - especially when compared to competitors (and even low-cost self-service ESPs). I attended an "Email on Acid" webinar today and they were showing the many types of reports and dashboards that are available when testing the performance of emails (I highly encourage Marketo engineers/product team to attend one of these webinars to get some worthwhile inspiration).
One metric that caught my eye was the enhanced "Opens" metrics (check out the 3 levels of open value based on the open duration in the "Engagement" dashboard below). As we all know, "opens" by themselves is a very unreliable metric. But by enhancing this level of reporting like "EoA" does, we can get better insight as to who is actually opening/reading the emails. Obviously the ability to provide this metric exists. It would be great if Marketo offered this - and many of the other types of enhanced metrics/dashboards - to its customers.
Also, each of charts/metrics within the dashboard should be clickable so that you can drill-down into the underlying data (instead of having to manually create smart lists for this information).
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