This would be really helpful in the email unsubscribe link, too, as we have multiple groups for which we would want to surface different Communication Preference and unsubscribe pages. We're aware there are ways to work around it for the system unsubscribe token, but nested tokens would be a really useful feature in this use case.
We do something similar to this in our Landing Pages. Obviously not possible in emails. Some of the requests in this thread can be achieved using Email Script tokens. Unfortunately there are some technical issues around using script tokens and link tracking, so it is not always a fit.
We refer to this much wanted feature request as tokception. If it was available it would dramatically improve productivity. We rely heavily on snippets to create versatile emails. This is one of the areas where we trip up. The content is already tokenised. It would be great if we could refer to other tokens for links in our Rich Text tokens, or personalise preheader text that is injected via tokens.
This would be really helpful for those of us who heavily rely on program level tokens. It's very frustrating to me that if I have a rich text token that contains my email body text, I can't use any tokens inside of that (such as for a webinar registration page, or a lead's first name)
If you don't mind putting your email copy into velocity you can always use an Email Script Token that pulls in lead tokens, or even custom tokens.
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