Marketo mapping to an activity versus using a point score

0 Likes

Marketo mapping to an activity versus using a point score

Can Marketo map based on an activity not using a point score (fill out form and download a whitepaper) to a specific Salesforce sales cycle stage? If so, what needs to be done in Marketo to do this? It would seem that there would be so many permutations of different activies that this would/may be cumbersome and/or time intensive to complete.
11 Comments
kh-lschutte
Community Manager
Status changed to: Open Ideas