Currently, all support for UTM codes is entirely manual. One needs to:
Create fields in Marketo (via SFDC, if that's your route)
Create hidden fields on Marketo landing pages
Manually insert UTM codes into each individual link in an email
Manually create and track UTM codes using whatever tool you can find
Hack together analytics of a mixture of campaigns/leads with and without UTM codes
I just received a marketing email from Marketo, where the call-to-action button is linked to a utm-coded URL. So even Marketo understands how important/useful it is to embed UTM codes into everything.
So shouldn't it be a priority to make UTM codes an integral part of the product? Other similar marketing automation systems do this inherently.
Especially adding codes into emails would be enormously helpful. The utm_source is already implicit. The utm_medium could be a small set of channels users set up (e.g., drip, blast, newsletter) The utm_campaign is also already defined in almost every case. And utm_content could be the name of the mailling. Manually adding these is incredibly time-consuming. Computers are supposed to do this sort of thing for us.
Additionally, making UTM fields inherent in Marketo would help not just with setup, but with analytics. A lead with a utm_campaign that matches a Marketo campaign obviously should be associated with that campaign.
I'm thinking I'm not the only one who would find value in this?