In MSI, View the Number of Times the Lead Opened an Email

In MSI, View the Number of Times the Lead Opened an Email

From MSI, I'd like to be able to see how many times the lead opened an email. Being able to view how many times the lead clicked a link in an emai is very helpful.

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7 Comments
Brigid_Greenwa2
Level 4
And if they used the forward to a friend functionality too would be a fantastic add to the MSI.
Adam_Vavrek1
Level 9 - Champion Alumni
Agreed!
SanfordWhiteman
Level 10 - Community Moderator
You're probably underestimating how many people double-click when they only needed to single-click, and how many people just lose track of an open tab. Repeated clicks in a short period don't mean they've actually amplifed their engagement: we actually have the opposite problem where people's lead scores increase unrealistically just because they clicked the same link a few times right after opening (even though they never even got any deeper into the site).
Brigid_Greenwa2
Level 4
Sanford - do you have your scoring campaign executing upon each click?  You may want to change to have it contain a parameter that limits to a daily limit so that those clicks are not counted.  Just an idea! 🙂
SanfordWhiteman
Level 10 - Community Moderator
I believe multiple clicks per day are relevant to lead scoring.  Just not multiple clicks in 30 seconds.
Adam_Vavrek1
Level 9 - Champion Alumni

I'd still like to be able to see how many times a lead opened an email. I tested out the trigger below (to send me an alert once an email was opened five times) but it doesn't seem to be working effectively. The activity log is only recording the email being opened once. Am I missing something or is there a bug here?

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kh-lschutte
Community Manager
Status changed to: Open Ideas