Holiday Wait Step Option

Holiday Wait Step Option

Would love if Marketo could add a wait option that references holiday dates.

The end result would be that the wait steps would never end on a holiday. For example, this weekend is Thanksgiving. While executives are eating turkey, they will also be receving No Lead left Behind alerts. Nurturing emails will also go out to prospects and customers. Ideally, the wait steps would know it's a holiday and wait until the next day.

How?

- Utiilize some kind of Vaction Rules On/Off choice within the wait step. If checked, the wait step would wait an additional day if it ends on a holiday.
- In Admin, have a Holidays section that gives Administrors the ability to add days to a list. A choice to autopopulate known major holidays would be nice.

Current Workaround
- There is a campaign I use to manually pull leads out of alert flows when there are holidays. It's not that clean but works OK.
9 Comments
Anonymous
Not applicable
LOVE this idea!

Also, if there could be some way to do this based on country holidays (ie - I market to US, European, and Asia markets - it would be a wonderful thing if Marketo could arrange my email campaigns to not hit on holiday days in certain countries - ie. Diwali in India. Ideally, Marketo would suggest changes to my send dates based on holiday conflicts and I could accept proposed changes.)

Bonus points if Marketo could also create a list of common holidays for each country so I could just say yes, I market to India, and Marketo would add known Indian holidays to my theoretical list of holidays that are already in Marketo. 
May I add Jewish holidays too.  They have a lot.  
Level 4
I also really like this idea Jeff. We were lucky we didn't have an email scheduled to go out on the week of Thanksgiving, but I'm not sure I'll be so lucky for Christmas. If left as is, I will have a nurture email go out on Christmas Eve... I'm sure my leads would really enjoy that!

For that week I guess I could change my cadence to account for the week of Christmas. Do you all think this would be the best way?
Anonymous
Not applicable
Hi Megan,  the Engagement engine is another great place where we should have the option to leverage holidays to skip emails.  I think your suggestion would work as long (as long as you remember).
Anonymous
Not applicable

Holidays are coming up. Sure would be a great time to bring in this feature.

Anonymous
Not applicable

Two years later....

This is vital!!!

Level 4

Any news on adding this feature?

Community Manager
Status changed to: Open Ideas