Currently, per the doc, variables can have only 1 value for the whole email. The consequence is that if the variable is used in a module, and the module is inserted more than once in the template, the various instances of the module will always have the same variable value. Let's say you want to use two variable do define a CTA (CTA text + URL), are you sure you want all the CTAs in your email pointing to the same page?
This idea is to enable a variable to have a different value for each module in which the variable is used.
This would take the form or an mktModuleValue = true or false attribute in the variable definition. If set to true, the variable could have a different value in each module. The false value (default) would just work as the variables do currently.
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