Email List Performance Report Needed

Email List Performance Report Needed

I recommend Marketo create a way to easily see how the various lists that were selected for an email performed.  Ideally, in the email tab of the marketing activities folder one could go a level deeper and see how each of the lists that were included in the email contributed to the roll-up of the results.  So if 3 Smart Lists or 3 SFDC campaigns made up the Smart List parameters for the email or campaign, it would show all the KPIs for each list and the total of the three would be the total for the email or campaign.  Right now I have not found a way to get this information.
3 Comments
Anonymous
Not applicable
I think that is a really great idea. One of my coworkers was nocticing different email performance by industry (https://community.marketo.com/MarketoDiscussionDetail?id=90650000000Pc2EAAS) and the functionality you are mentioning would really help track that.

Anonymous
Not applicable
Hi Kathy,

I like your idea of automatically providing the KPI by list.  In the meantime, would creating three separate Email Performance reports, each with its own smart list filter, give you the information you're looking for?

TJ
kh-lschutte
Community Manager
Status changed to: Already have it