Email 2.0 - Show content in the text-only version from variables

Igor_Khripunov · ‎04-13-2021

If you use part of the content via variables, then it's not displayed in the text-only version of your email.
Example:

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
        "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" style="width: 100%;">
<head>
    <meta class="mktoString" id="ctaText" mktomodulescope="true" mktoname="CTA text" default="Learn more"/>
    <meta class="mktoString" id="ctaLink" mktomodulescope="true" mktoname="CTA link" default="https://www.marketo.com/"/>
</head>
<body>
<table>
    <tr>
        <td class="mktoContainer" id="template-wrapper">
            <table class="mktoModule" mktoname="CTA - Text" id="cta-text-module">
                <tr>
                    <td>
                        <a href="${ctaLink}" target="_blank">${ctaText}</a>
                    </td>
                </tr>
            </table>
        </td>
    </tr>
</table>
</body>
</html>

And your text-only version will be empty.