The possible templates variables in guide landing page templates today include string, color and boolean.
We would need also to get droplist, so that it becomes possible to restrict the values entered by the end user.
The syntax would enable to distinguish displayed labels from the value of the variable. Something similar to:
<meta class="mktoString" id="var1" mktoName="My Variable" values="display 1|value 1;display 2|value 2;display 3|value 3" default="value 1">
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