Currently, custom deduplication rules do not allow for an easy way to dedupe using OR logic.
It would be beneficial to have custom deduplication that allow for this.
Use case example.
- I have 2 brands
- Both brands have their own unique identifier
Email is the primary deduplication field.
Brand 1 Identifier - Unique ID B1
Brand 2 Identifier - Unique ID B2
Setup a custom deduplication rule like the following:
- Email AND (Unique ID B1 OR Unique ID B2)
The deduplication process will intelligently consider both unique IDs and dedupe accordingly.
Understandably, the system would then need to also take into consideration empty/null values on one identifier vs. the other.
I'm not sure how possible this is or what background logic would need to be put in place, but it'd be a nice feature to have if possible.
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