Create {{trigger.Query String}} token for access to Query String data

Create {{trigger.Query String}} token for access to Query String data

Currently you can use the webpage Query String to compare against in both triggered and filtered flows, however it is the only filter aspect of the "Visits Web Page" or "Clicks Link" that cannot also be used as a token [technically "Browser" too; but there are other easier ways of getting that].

While its easy enough to get the query string parameters into invisible fields on a page with a form, there is a need to write this data to lead records sometimes on pages without forms. Currently, the work-around is to either create a completely invisible form capturing the data fields required, and have a JS that auto-submits the form, or to do some work with the Munchkin to write a "fake" visits web page that can be tokened.

However, these two work-arounds both have problems. Clearly creating an invisible form with an auto-submit not only increased page loading time and increases risk for loading errors, and the method with the munchkin logging ghost "web page visits" is limited only to looking for query string variables that you know you are looking for in advance.

Adding a {{trigger.Query String}} or expanding the token {{trigger.Web Page}} to include not just the page's base URL but the query string as well would allow for additional UTM tracking on pages without a form. Being able to write that data to a field, then either use a CRM or data export to parse it and return filtered data would greatly expand Marketo's ability to handle inbound data and increase lead trackability.

6 Comments

F.A.O. the Marketo product/development team:  Does the 'WE LIKE IT!' "sticker" above mean it's on a road map, in the process of being delivered or something similar as we would really bennifit from it be made available?  Thank you in advance.

Level 10 - Community Moderator

It doesn't really mean much except not-hate.

But you should check this out: http://blog.teknkl.com/url-query-string-in-visit-web-page-triggers/

Anonymous
Not applicable

your late on your July Blog post slacker!

Level 10 - Community Moderator

You're right...  what's that s'posed to be about again?

Anonymous
Not applicable

wasn't discussed... surprise us

Community Manager
Status changed to: Open Ideas