I currently spend a significant portion of my time pulling metrics on newsletters from Marketo, this involves me inputting information twice - once in the Email Performance tool and once in the Email Link Performance tool, after this I take the relevant numbers and include them in a pdf along with a screenshot of the newsletter to send to a client. Overall each report takes at least 15 - 20 minutes, taking into account Marketo can be a little slow at times.
For the many people out there that have to send performance metrics on ads to clients I think you could really improve the method by combining both tools in the one report and having the option to export a template report with the impressions and clicks on each link, along with perhaps a screenshot of the newsletter. It would definitely boost my efficiency anyway! Hope to see this tool available soon. Thanks.
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