Allow mapping of "Work Email" field from LinkedIn to Marketo using LinkedIn Lead Gen connector

Allow mapping of "Work Email" field from LinkedIn to Marketo using LinkedIn Lead Gen connector

B2B Marketo users need the ability to map "Work Email" from LinkedIn to Marketo using the Lead Gen connector. This will ensure personal email addresses are not entering the database.

Through the current connector, LinkedIn auto-fills and maps its "Email" field to Marketo, which is usually a LinkedIn user's personal email address causing problems for B2B organizations who rely on Work email addresses.

LeadGen_FieldMap.PNG

5 Comments
Level 10 - Champion Alumni

If anyone knows a way to sync the work email to Marketo (instead of the personal/primary email), please let us know.  Without this capability, the LI lead form integration is not an option for us (where it would create duplicates for those work emails that already exist in Marketo; and will prevent us from engaging with these folks using their work email (and can eventually cause duplicates and disconnected records).

Level 2

In addition to this, we need to be able to map non default fields, such as an optin field for GDPR compliance

We have the same issue. No solution yet.

Any update on this?

Community Manager
Status changed to: Open Ideas