Advanced matching to facebook with phone numbers

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Advanced matching to facebook with phone numbers

Could we have Marketo advanced matching include the mobile/phone numbers as a field to match to Facebook. At the moment, I don't think Facebook lets us use the phone number field for matching, but if it can, then that would be excellent, as it will help increase match rates to a large extent, given that most people have their mobile numbers in Facebook.

4 Comments
Level 7 - Champion

I think this is an interesting idea as a marketer, but very wary of this as a Facebook consumer....

HI Christina,

It may even be tightly controlled by privacy regulations in many countries. The minimum would probably that we would have to ask for permission before doing this and as a result we would get only very few matches.

-Greg

Anonymous
Not applicable

Yes, you are right - I did think about the privacy regulations as well as mobile numbers are more personal compared to email addresses.

However, Facebook does allow uploading of a static list with email addresses or phone numbers to create custom audiences (Ref: https://www.facebook.com/business/a/custom-audiences), so I was going with my wishful thinking that it can be possible to get the phone number field available for matching through Marketo adbridge as well.

Community Manager
Status changed to: Under review