Given the accelerated use of webhooks by many Marketo users, as well as the use of custom objects, we need the ability to use custom object fields as tokens within webhook calls.
When a custom object insert happens we frequently need to know the relevant field data such as ID's, dates, times, etc... that are unique to the customer. This would be needed with all webhook endpoints (i.e. SMS Text, Mobile Apps, system notes, etc....)
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