While I love the token functionality of Calendar ics files, it's not possible to actually style the text created. It always appears as the default hyperlink blue.
I would suggest instead of an all-encompassing token that you use in place of text, let's make it simply a hyperlink location. That way, styling it with div/p/span/a tags in HTML would work, and we wouldn't have to put up with simple blue hyperlinks that look like they are from 1998!
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