A/B Subject Line Test Deploy to Winner in Event and Default Programs

A/B Subject Line Test Deploy to Winner in Event and Default Programs

We’d like the A/B Subject line test to deploy to the winner in Event and Default program types like it does with Email program types. A use case is that I have an upcoming webinar so I create an Event Program Type. I have a campaign sending an email invitation to this webinar that I’d like to run the subject line test on in one step.

4 Comments
Marketo Employee
Hey Michelle,

You can do this by creating an email program as a local asset of your webinar Event program and sending out you email as a subject line test inside of it.
Anonymous
Not applicable
Thanks for the response Kenny. The problem is this still doesn't save us any time because it creates an extra step that is more time consuming than the test. In our current event campaign, in the flow we have send email and then change program status to webcast invited. So if we use an email program we still have to set up another campaign to do that step.
Anonymous
Not applicable
Also, Champion/Challenger emails will work in trigger campaigns and engagement programs but in batch smart campaigns it will automatically send to the default champion email instead of running an A/B test with the specified distribution. We would like to be able to run tests as indicated.
Community Manager
Status changed to: Already have it