First of all let’s answer this question, ‘what is website analytics?” A good definition I often use for web analytics is “The qualitative and quantitative analysis of your website and your competitor’s websites for the continuous optimization of business outcomes for all channels, both online and offline”. Web analytics are direct, specific and measurable. Do not use faith in what you believe in but instead use data to measure the things that will drive revenue for your business. The benefits of performing robust website analytics are that we will increase accountability in our organization, fail faster when we are trying new things and delivering better business outcomes based on concrete data.
You must be a registered user to add a comment. If you've already registered, sign in. Otherwise, register and sign in.