Using RTP for content personalization

Anonymous
Not applicable

Using RTP for content personalization

Hi,

I am a novice to Marketo, and have a couple of questions regarding how RTP works.

As part of our marketing strategy, we have decided upon personas. If users look at certain pages, we plan to offer personalized content on the front page based on these personas. We plan to judge which persona is relevant to a user by RTP.

Although ideally we would get an e-mail address, we would like to know if this is possible without getting the visitor's e-mail.

1) I'd like to confirm that any behavioral analysis for RTP is saved to cookies and personalizations are therefore kept for future visits.

2) Is it possible to deliver personalized content based on what pages are viewed by a visitor and without getting their e-mail address?

We plan to have a block offering three different articles on the front page, that change dynamically depending on contents viewed previously by that specific visitor.

Any help would be appreciated!

4 REPLIES 4
Justin_Norris1
Level 10

Re: Using RTP for content personalization

Answer to 2) is definitely yes because RTP is all about anonymous (pre-lead capture) personalization. I am hazy on the specifics for 1).

Kristen Malkovich​ is the RTP queen so I will phone a friend here.

Anonymous
Not applicable

Re: Using RTP for content personalization

Thanks for your confirmation Justin!

Kristen_Malkov1
Level 7

Re: Using RTP for content personalization

#1 is yes! Unless they delete cookies, it's saved!

Anonymous
Not applicable

Re: Using RTP for content personalization

Cheers for the input Kristen, much appreciated!