There are only so many How-To Guides/eBooks/Definitive Guides/White Papers a marketer can create before they start asking themselves, is anyone reading this? Could I be spending my time creating content that produces a better ROI? And...how did my content strategy get so TOFU heavy? <--maybe that's just me.
So, in the midst of a content-life-crisis I stumbled upon SnapApp (interactive content). I have only started researching this tool and have found that their integration with Marketo (custom objects) is a great way to use interactive/targeted content to increase pipeline velocity by gathering prospect data via assessments/quizzes/etc.
If you’re not familiar with SnapApp - check it out: http://www.snapapp.com/
There are two main packages available that appeal to me (and most other mid-sized companies). Starter & Basic.
Here’s the deal.
Initially, I was only interested in the Starter Package because you get:
I thought this would be plenty for my team to start out with in the realm of interactive content. Until I realized that the Basic Package contains a few additional functions that would assist in our marketing goals. And, to be honest, I thought the features included in the Basic Package would be included in the Starter Package…unfortunately, that is not the case.
The Basic package includes everything in the starter package, plus:
The three advanced functions of the Basic package that seem worth the time to consider are the following:
So, even though the Starter Package is more financially easy on the eyes and seems to contain enough functions to get your team started with interactive content, you may be disappointed to find that the actual functionality you want is about 10K more.
If you are currently using SnapApp, how is it working out for your organization and which package are you using? Any regrets? Praises?
Hi Ande, did you ever pull the trigger on SnapApp? If so, any insights of your own as to the benefits or any challenges in implementation/ongoing execution?
We haven't! We've considered using them in the next quarter for upping our content game. I'll definitely respond on here if we do and will provide the details of the implementation and execution.
Hi Ande Kempf,
I used them about 2 years ago at a previous company and am considering using them again. I remember that analytics on individual content pieces was lacking (one example I recall in particular is that we couldn't see drop-off rates, only starts vs completions). Of course in SaaS, 2 years can be a lifetime, so this may have changed! Do you happen to know?
Hey Molly Cousins