#KreweChats Episode 4: Nurture Marketing

Level 7 - Champion Alumni
Level 7 - Champion Alumni

Watch Episode 4 here: #KreweChats Episode 4: What is Nurture Marketing? - YouTube


Another great episode of #KreweChats in the books!  Our topic this week was Nurture Marketing, what it is, how to think about it towards prospects and clients, as well as some strategies. Guest chatter Brent Levi​ joined some of the usual characters, Jenn DiMaria​, Juli James​, Joe Reitz​ and me.

Nurture Marketing goes way beyond simple drip-nurture marketing.  In this episode we expose the #mktgnation​ to broader concepts and ideas to help in Nurture Marketing your efforts.

Topics we covered in this episode:

  • FUN FACT: Our first cars
  • What is Nurture Marketing
  • How to make messaging relevant and personalized
  • Data points to gather and actions based on them
  • Sales team adoption and reaction to Nurture Marketing
  • Alignment with the overall sales process: Full Funnel approach
  • Nurture models: pre-customer / post-customer, full lifecycle model
  • Brand voice as part of Nurture Marketing

Tune in for our next episode in another two weeks on September 9 at 3:30 ET / 12:30 PT.

Also....

Check out past episodes of #KreweChats

#KreweChats Week 3: Lead Scoring and MSI

Krewe Chats Week 2: Data Management

Krewe Chats: Episode 1 - How to Get the Most Value out of Community

We're here to serve the Community.

Let us know what topics you would like to see covered in an upcoming episode!

Please leave us comments or feedback below!

Thanks again for watching!

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10 Comments

Bummed I missed out... Will hopefully be there next time around, although I'm also going to have an announcement like Jenn!!

Level 7 - Champion Alumni

Bummed I missed this - great job guys!

Level 7 - Champion Alumni

... that one time when we all got awesome new jobs... #KreweCoups 2016!

Also, a huge thank you everyone watching these. We've had several hundred views since we began, and I'm glad these are turning out to be useful for learning and overall Marketo-fu. With that in mind, and dovetailing on what Geoffrey Krajeski​ said above, we want to hear from you.

What topics would you like to hear us discuss on #KreweChats in the future? Analytics/Reporting, Lifecycle, Emails, etc.?

Level 7 - Champion Alumni

you showed up for the post-show happy hour. Which I would argue was more important

Level 7 - Champion Alumni

Yes, congrats on the new jobs!  Exciting to see the movement and updates in our space"!!

Level 7 - Champion Alumni

Even if all I had to toast was Michelob Ultra...

Level 7 - Champion Alumni

yes, well... this will come up in your review

Anonymous
Not applicable

I absolutely love these, you do a fantastic job of keeping me engaged and thank you for sharing your insight!

Dee

Level 7 - Champion Alumni

That was an incredibly kind and inspiring thing to say! Thanks, Dee Surico​!

Level 6 - Champion Alumni

Hey guys,

These are great! I consider myself fairly knowledgeable, and I always take something away from each episode.

Keep up the great work!

Jason