Game of Clones: Download Materials!

Level 7 - Champion Alumni

It's hard to believe Summit is over! My brain is still trying to process everything that it absorbed (especially everything about ABM), and hey – if I ever recover from the cold-med-induced haze I've been living in for the past 3 days, I think I'll have some actionable takeaways for my team!

If your situation is anything like mine, you'll spend your coffee time on Monday morning trying to corral all your feverish notes into some kind of coherent narrative that justifies the trip. What best practices can you implement now? What improvements can be made with the help of a vendor partner? What can you do in the next quarter to improve process, and in the next year to prove ROI?

Those are some fun questions to answer, and doing it well always makes it easier to justify the trip next year... Obviously so there can be more learning, and, um... #shenanigans. Sooooo... To help in that endeavor, I wanted to share my session materials again here in the community. If you attended my session, thank you so much. If you missed it– hey, I get it, there were so many fantastic sessions to choose from... But I don't want you to miss out on this either!

I had a blast teaching you guys how we approach the engagement engine at STANLEY, and even moreso in creating/recording all the materials. So without further adieu, use the below materials to rev up your engagement engine and make some dramatic process improvements that will help you prove ROI through your content marketing, enforce consistency and compliance across your team, and save you a metric boat-load of time.

I look forward to seeing each and every one of you next year at Summit, and hope I can give something like this back to the community again soon!

/joe

18-page Step-by-Step Guide

GoC-Cover.png?w=1176

Like I said in my session, when you play the Game of Clones, you win or you die. But fear not! With this guide, you'll bask in the sweet luminous glory of R'hllor's light and, um... not die. In these pages, I delved into excruciating depth so that any member of your team, regardless of their level of Marketo-fu, can follow the steps and deliver flawless content programs in your instance that provide scalability for the future!

Let the Force Flow Through You

A Primer on Tokens (video)

The Full Game of Clones Demo Experience! (video)

View the Session Recording here!

22 Comments

Hi Joe,

This is extremely useful. Thx a lot for sharing!

-Greg

Anonymous
Not applicable

Joe,

Thanks for sharing! Outstanding!

Level 5 - Champion Alumni

This is exceptionally well done Joe!

Level 7 - Champion Alumni

Congratulations on both a very successful speaking engagement (#frogman) and your win as Marketo Champion of the year! 

You are a true inspiration to many of us in the community and I applaud you and your team in all your efforts.

Keep it up champ!

Level 7 - Champion Alumni

thanks, all!

Level 4

Joe it was a great talk! Thanks for your contribution.

Level 5 - Champion Alumni

Joe,

Thanks for sharing your session with us! I was wrapping things up and was sad to miss you speak. Looking forward to reviewing your slides and incorporating tips right away!

Looking forward to hearing more from you this year.

Anonymous
Not applicable

Incredibly useful - thanks!

Anonymous
Not applicable

This was the best session of Summit, IMO. Great thoughts and ideas that I will be implementing in our programs. Congrats on the win.

Level 7 - Champion Alumni

oh my gosh, Carol.

We're friends now.