GDPR by the Numbers (an Infographic)

Level 6 - Champion Alumni
Level 6 - Champion Alumni

A Visual Look at GDPR Contributing Factors and Compliance Preparations

If you were to Google GDPR, your search would produce over 4 million results. That’s a lot of content! Assuming you don’t have time to read it all, the Perkuto team has compiled key stats to tell the story—consumer fears contributing to the legislation, how organizations are faring in their preparations and the ramifications of non-compliance.

From our research, the stats we found most interesting: 67% of Europeans surveyed cited they would share more personal information if brands were transparent about their intentions for data usage. (The Chartered Institute of Marketing, September 2016) In other words, GDPR is not a marketing deal-killer, but it is a game changer. Further, the stats suggest that with thoughtful data collection practices, we may even see an improvement in our data collection results.

Another interesting stat to note is that 77% of American corporations are making an investment of $1 million or more for GDPR preparedness. (GDPR Preparedness Pulse Survey, PwC US, January 2017) A significant investment, but also pennies on the dollar when considering the financial penalties at stake. We applaud their proactive approach.

Lastly, we are encouraged that 71% of organizations believe data governance will improve because of GDPR. (SAS Survey Data, June 2017) Though it may be challenging now, there is a light at the end of the tunnel—we will survive the preparation process, make the necessary adjustments and be better marketers because of it.

View the GDPR By the Numbers Infographic Now!

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4 Comments
Level 10 - Champion Alumni

This data point is eye-opening:

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But not surprising (even though many US-based marketers don't think GDPR applies to them).  Many companies are implementing GDPR globally, across their entire organization, since this isn't just about EU citizens/residence.  Anybody in the EU - even a US citizen/residence who is in Italy on vacation or a long-term work assignment - is protected by the GDPR and can file a complaint with any company that's marketing to them (regardless of location).

Level 6 - Champion Alumni

Dan Stevens​ I agree that it is wise to implement procedures globally, as legislation is only getting more restrictive. Why wait to gather opt ins and supporting information? I also believe that appropriate record keeping not only means capturing the opt-in, but the opt-in timestamp, opt-in source, opt-in IP address (if available), and the double opt-in record and timestamp when applicable.

Level 10 - Champion Alumni

Agree on the opt-in detail.  I shared what we capture today in your other post - which goes above and beyond just the boolean opt-in field value):

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Level 10 - Community Moderator

This data point is eye-opening:

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I think it means executives are really good at lip service.

(Or else everything is top priority, which is kinda the way a lot of people work anyway!)