This week’s Champion Spotlight is Chris Saporito. Let’s get to know Chris a little bit better!
Job Title: Senior Marketing Automation Analyst
Location: Cincinnati, OH
Hometown: Franklin, OH
What was your first job?
Sales Associate at Sears
How and when did you get started with Marketo? What was your first role and initial reaction to the platform?
I started using HubSpot as a co-op during college in 2013 and developed a passion for marketing automation. After graduating I had a product marketing role and using automation was only a small piece of my responsibility. A local role opened up at my current company and a friend reached out to see if I would be interested. The role was a marketing automation specialist doing 100% marketing automation with Marketo. I started that role in 2015 and spent the first 30 days learning what Marketo was all about. The more that I use Marketo the more I realize how awesome it is that you can know so much about the platform but still have so much more to learn. There's always a best practice to implement or something new to learn and that's probably my favorite part about using Marketo.
What is your favorite thing to do in Marketo and why?
My favorite thing to do in Marketo is to learn about things I'm unfamiliar with. One of the coolest parts of using Marketo is that you learn something new all the time. If a project comes across my desk that I'm unsure how to do I enjoy checking the Community and reaching out to Marketo-peeps to school me up. It's a great way to learn all aspects of Marketo and really get hands on experience. Can't be scared of it, you've got to jump right in
Through your Marketo career, what are you most proud of?
I think I'm most proud of the overhaul that I did to our email sender reputation. We were very much batch and blast which was hurting our delivery rates. At one point we were averaging somewhere around 80% for our emails. With some digging in the community and strategic help from a Marketo deliverability expert (S/O to Carmi!) we're now delivering at around 98%. It was a great way for me to learn more about how email actually works and how to build and maintain a good sender reputation.
What piece of advice would you give to someone who is just starting a career with Marketo?
Jump right in. I was familiar with Marketing Automation before using Marketo but by no means an expert. When I was onboarding I was able to do some side-by-sides and it was very beneficial. Other than that just start looking through the Community to see what other's are asking for help troubleshooting and then look at the answers from all of the smart people! I pick up so much knowledge doing that so when a problem comes up I either know how to fix it or I know where to find the answer or who to ask. You don't have to be an expert at everything Marketo, you just have to look in the right places and talk to the right people. The Community is so welcoming and generous with their Marketo knowledge.
If you could have an endless supply of any food, what would it be?
This is a tough question, I have a go-to trifecta of food/restaurants that I usually go with. Chipotle, Pizza and Cincinnati (Skyline) chili. I think that I could eat these every day and be perfectly happy. For those of you who don't know what Cincinnati chili is, it's typically in the form of a 3-way with spaghetti, chili and topped with finely shredded cheese or a coney which is a hot dog with chili and shredded cheese on top. Don't judge, it's amazing.
Your house is burning down, what do you grab first?
My two dogs, Chips and Mia. Chips is a 4-year old english bulldog and Mia is a 2 year old yellow lab.
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