This week’s Champion Spotlight is Adele Miller. Let’s get to know Adele a little bit better!
Title: Marketing Systems Manager
Location: Manchester, UK
Hometown: Whaley Bridge, High Peak UK
What was your first job?
Potwasher at the local pub! In Marketing, I started as a Marketing Assistant at AppSense. I got the job straight out of Uni, and had to actually take time off to Graduate!
How and when did you get started with Marketo? What was your first role and initial reaction to the platform?
In December 2011, a new addition to our Senior Management Team bought Marketo after previously using it at his former US based Company. We had an intensive one week introduction course with the amazing Patsy, and after that the system was handed over to me to get some campaigns set up.
It really was a baptism of fire! We had gone from manually exporting contacts from our SF instance, sending them to an external company who devised our HTML emails and sent them on our behalf - to building everything ourselves. My first role was to tentatively get us up and running, which I did by building our intro session knowledge using the University and Community. Before I knew it we had a great instance integrated into our SF, with SOP's, multiple trained users and a great lifecycle and scoring model for our company.
What is your favorite thing to do in Marketo and why?
I am a massive data geek so I actually just love taking time out to get some clean up done! Data standardization campaigns, merging duplicates and updating misaligned picklist values to ensure our SF sync is running smoothly is just something I really enjoy.
Outside of the clean up I really love taking on new API integrations - we have a lot here at Dynatrace and seeing those first data sets coming in automatically is really exciting.
Through our your Marketo career, what are you most proud of?
The first time I achieve Marketo Certified status. I first achieved this in 2013 at my first Summit and it really made me feel like I was on the right track with Marketo! It was a real turning point in my confidence with the system and pushed me forward to try even more new features out.
What piece of advice would you give to someone who is just starting a career with Marketo?
Give yourself time - There are so many different things you can achieve with Marketo that no day is the same or boring.
Giving yourself time to learn new skills through official Marketo Training or the University & Community is a great way to achieve a firm base of core skills on which to build upon. They always say Rome wasn't built in a day!
What is your most prized possession?
I'll have to cheat a little here as it has to be my two gorgeous dogs. I have a Cavachon called Carrie and a Bichon Frise called Lola and frequently flood my Instragram and Whatsapp messages with pictures of them. They are just so cute! I spoil them like mad as well - a proper crazy dog lady!
How did you get your name?
My Dad actually gave it to me. Back in the day, it was an uncommon name and he met a girlfriend of a friend who was called Adele. He always liked & remembered the name so when I came along I became Adele.
My Older Sister Janine was named in the same way! However my little Sister Siobhan was named after Siobhan Fahey from Bananarama!
If you could have any animal as a pet in the world, what would it be and why?
A Penguin!! I am absolutely obsessed with all things Penguin. Most gifts I receive from people are Penguin related, and if I ever visit the zoo I never want to see anything else apart from the Pennguins. My poor dog was even dressed as a penguin as a puppy much to her annoyance! I would call it Percy, or Penelope if its a girl....not that I have thought about it of course
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