What is the answer to this question: How many lead records will exist when a person fills out the same Marketo form multiple times with the same email address?

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Anonymous
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What is the answer to this question: How many lead records will exist when a person fills out the same Marketo form multiple times with the same email address?

This questions appears in the Marketo Certification Guide http://pages2.marketo.com/rs/561-HYG-937/images/MCE-preparation-guide-2015-FINAL-5-7-15.pdf

6. How many lead records will exist when a person fills out the same Marketo form multiple times with the same email address?

A. One

B. Two

C. Multiple

D. Zero

I thought the answer was A. - but if so why do we need to de-duplicate or merge leads?

Bit of a brainteaser? Anyone?

1 ACCEPTED SOLUTION

Accepted Solutions
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Level 7 - Champion Alumni

Re: What is the answer to this question: How many lead records will exist when a person fills out the same Marketo form multiple times with the same email address?

Email address is the primary key within Marketo.

No deduplication is needed via forms.

There are other processes, such as manual lead creation, uploads/imports, and syncs from other systems that contain multiple records that can cause duplicates.

View solution in original post

3 REPLIES 3
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Level 7 - Champion Alumni

Re: What is the answer to this question: How many lead records will exist when a person fills out the same Marketo form multiple times with the same email address?

Email address is the primary key within Marketo.

No deduplication is needed via forms.

There are other processes, such as manual lead creation, uploads/imports, and syncs from other systems that contain multiple records that can cause duplicates.

View solution in original post

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Anonymous
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Re: What is the answer to this question: How many lead records will exist when a person fills out the same Marketo form multiple times with the same email address?

I re-read the question and the key phrase is ' fills out the form', so yes there will only be one record.

Duplicates come about through:

  • Manual input
  • Merge from SalesForce
  • Merge from MS Dynamics!

Thanks,

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Re: What is the answer to this question: How many lead records will exist when a person fills out the same Marketo form multiple times with the same email address?

Only one record.No duplicate email address.