Before you go for MCE, you should prepare yourself well else you will end up with loosing your money. I have consolidated list of topics which need to be covered, which helped me with my preparation.
You should understand very well tokens:
Different types of tokens
Locations where you can create tokens
System tokens that you can use
Names of different tokens
Practice reporting is important. The questions asked are easy if you have practice pulling reports.
It is important that you understand the benefits of each report and the type of information that you can obtain from them so you can decide when to select them.
Practice with life scenarios!
Things that can be done to improve deliverability
4. Program Types and when to use it
Some scenarios are provided and you need to choose which program would be best for that situation. Example: Email Program VS Default Program
5. A/B Testing
How to set it up and available options.
6. Channels and Program Statuses
When to use channels.
Examples are presented and you need to choose.
How people move through program steps
7. Nurture Programs
It is important that you understand well how nurture programs work. There are multiple questions related to nurtures.
How to add people to nurture
How transition rules are used
Steps to activate content
Logic of how emails are delivered when content has been exhausted
Understand concepts of exhausted, streams, cadence
Understanding how to set up scoring models in global companies that have regional requirements
Scoring and tokens
How to reset score to zero
How to set up scoring points
How to use changes in scores in campaigns
9. Segmentation, Dynamic Content, Snippets
Understand how segmentation works
Understand the difference between segments and smart lists
Understand when snippets can be used
Understand field types
Understand visibility rules
11. Landing pages
Understand where to modify landing page URLs
Understand landing page reporting
12. Filters, Triggers and Flows
Understand triggers and filters
Understand advanced filters
Understand flow actions
Understand wait steps
Understand when to send alerts
When to use them, what they mean
13. CRM Sync
Understand basic functionality of data integration with CRM
Basic understanding of Marketo Sales Insights
14. Acquisition Program
Why and how to set up acquisition programs
15. Period Cost and it's importance
How to set up costs to calculate results
16. System Smart Lists
Be familiar with the names of all of them
17. Email Settings
Learn everything about emails
why SPF/DKIM is important and how to setup it
Different email marketing laws (For example - GDPR, CASL etc)
Difference between promotional and transactional
I hope this will help you. Feel free to add more in the list.
Connect me on LinkedIN if you need more help.
Agree with these! I would really drill into Acquisition Program - they asked several questions about it. I also did a deep dive into reports—I actually learned quite a bit! Know which reports have custom columns for sure.
Thank you, Sant Singh!
Do you know if there is a whole course for exam preparation or do I need to take separate courses in order to prepare?
While I was preparing for my Certification, this - ( Tips for the New MCE (Marketo Certified Expert) Exam ) study aid was very helpful as well and really helped me cover all the topics back then! Most certainly worth a read!
Absolutely! Totally agree. There were quite a few questions related to acquisition program and basic reporting. In fact preparing for the reporting part not only helped me in my MCE, but the "Analytics and Reporting Specialization" as well. This was a specialization that was specifically focused on the OOB Reporting.