Sample MCE questions on Programs

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Sample MCE questions on Programs

1) What's the right channel for a program tracking submissions on your contact-us company page?
A) Webform
B) Website
C) Nurture
D) Operational

2) What program type would you need to apply to a Marketo program containing your company's lead scoring rules?
A) Webform
B) Event
C) Smart program
D) Operational

3) A person can become a member of a program by... (choose all that apply)
A) Attending a webinar synced with the program
B) Filling out a form that's contained in the program
C) Updating the acquisition program in the lead record
D) All of the above

4) Which channel and program types correspond to a webinar program? (Choose all that apply)
A) A Default program with the channel "Webinar"
B) A Default program with the channel "Event"
C) An Event program with the channel "Webinar"
D) An Event program with the channel "Online event"
E) An Event program with the channel "Default”

5) What's the right program type to use if you want to send a one-off newsletter email to a pre-defined list of records?
A) Email
B) Engagement
C) Default
D) Smart

6) What's the right program type to use if you want to regularly send multiple emails at a consistent pace?
A) Email
B) Engagement
C) Default
D) Smart

7) The green checkmark at the top of each tile in the Email Program means...
A) The program is complete
B) The tile needs review
C) The tile is complete
D) A manager approved the tile

😎 A marketing manager wants to create a Smart List to identify leads that received the company's newsletter yesterday and either bounced or unsubscribed. Which rule logic should be used when setting up the Smart List?
A) Use ANY filters
B) Use ALL filters
C) Use Basic filters
D) Use Advanced filters

9) Which of the following is the best approach for adding members to an engagement program?
A) Create a triggered smart campaign with a 'Add to Engagement Program' flow step
B) Use transition rules in the stream
C) Import members into the program using a static list
D) Create a form in the program

10) A marketing manager needs to gate a piece of content on the company website. Which three-channel and program types correspond to this activity?
A) An Email program with the channel "Email"
B) A Default program with the channel "Email"
C) An Event program with the channel "Web Form"
D) A Default program with the channel "Content"
E) A Default program with the channel "Web Form"
F) A Default program with the channel "Web Content"
G) An Engagement program with the channel "Web Content"