MCE Questions/Topics

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Level 3

MCE Questions/Topics

Hi All,

I am sharing the topics which can be helpful for your MCE preparation:

  1. Engagement dashboard items and Assets type in engagement program
  2. CEO, CRM, Marketing, Sales - Match choices (as per job roles)
  3. Send email and alert
  4. UTM parameters
  5. Communication limits
  6. Spam laws
  7. program performance report
  8. Program progression status
  9. Trigger campaigns
  10. Tokens
  11. website visit reports
  12. What value should you choose to change leads score to 0
  13. Pause or remove a lead from engagement program
  14. A/B testing
  15. How to make the LP URL SEO optimized?
  16. Hidden fields are used for?
  17. Blocked leads reason?
  18. Marketing Suspended?
  19. Program type?
  20. Munchkin code?
  21. Difference between smart list and segmentation
  22. Acquisition program
  23. Diff. between hard bounce and soft bounce
  24. Visibility rule
  25. Adding Custom columns in reports
  26. Progressing profiling
  27. Difference b/w Marketo and ESP

Hope this will be helpful. 

11 REPLIES 11
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Re: MCE Questions/Topics

Thanks, Vinay. I take mine next month. What do you mean by, "CEO, CRM, Marketing, Sales - Match"?

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Level 3

Re: MCE Questions/Topics

Hi Leanne,

In this Match type question there will be job role choices against each title and you need to match the right choice.

For example:

1. CEO                        a. Lead database

2. CRM                        b. communication

3. Marketing                c. overall planning

4. Sales                       d. Demand generation

So, the answer for this question will be:

CEO        - Overall planning

CRM        - Lead database

Marketing - Demand generation

Sales        - Communication

Hope this helps!

Thanks,

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Re: MCE Questions/Topics

Hi Leanne Persang

Here is the question:

Q: Role of CEO, Marketing, Sales, CRM

 

CEO : Company Strategy

Marketing : Demand Generation

CRM: Have the past details of the opportunity

Harish Gupta
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Level 2

Re: MCE Questions/Topics

Hi Vinay,

Did you recently take the exam? My colleague and I take ours in a few months and I am seeing different topics across different platforms. Can you expand on what was covered on topics #2 and 4? Thank you!

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Level 3

Re: MCE Questions/Topics

Hi Juleit,

For the no. 2 topic I have shared an example in above comment. 

#4 topic covers about UTM parameters: what are UTM parameters, what are the uses, how to implement the UTM parameters etc. 

Thanks

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Level 2

Re: MCE Questions/Topics

Thanks Vinay!

Re: MCE Questions/Topics

Hey Juliet, I've shared questions on programs as per our discussion and here is the link to access them : https://nation.marketo.com/groups/certification-study-group/blog/2019/12/28/sample-mce-questions-on-... 

Regards: Monika Nimmagadda
Marketo Certified Associate and Marketo Certified Expert.
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Level 2

Re: MCE Questions/Topics

Thank you so much, Monika!!!!

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Re: MCE Questions/Topics

Hey Vinay,

I have a few questions regarding MCE.. can you tell me the right answer please..

1) when we need to pause sending emails to leads? 

A) unsubscribed

B) email invalid

C) marketing suspended

D) Email suspended

2) Metrics of engagement program?(choose all that apply)

A) Highest over engagement

B) Engagement over time

C) pending sends

D) Engagement score

E) Exhausted

Regards: Monika Nimmagadda
Marketo Certified Associate and Marketo Certified Expert.