Jumpstart Your Account-Based Marketing Marketo Ebook

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Marketo Employee

Jumpstart Your Account-Based Marketing Marketo Ebook

Jumpstart Your Account-Based Marketing

Account-based marketing (ABM) targets high-yield accounts that are often considered at better fit for your products or solutions. These accounts are likely to generate more revenue, and often have other strategic significance, like helping to penetrate new territories or influence a market.

Download this ebook to learn about:

  • How to get started with ABM
  • Setting goals and establishing analytics
  • What you need to plan ABM campaigns
  • How to implement ABM campaigns