Creating Multiple Programs for Content Nurture Topics

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Creating Multiple Programs for Content Nurture Topics

Hi everyone, our portfolio marketing team wants to highlight all their portfolio solutions into five specific content topics. There are about 3-4 pieces of content per topic they want to use to nurture. Instead of creating these into multiple streams within one engagement program, I am thinking of creating separate engagement programs for each of these topics. What are your thoughts? Happy to hear any suggestions. 

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Re: Creating Multiple Programs for Content Nurture Topics

Hello @Andrea_Walker ,

 

There are many variables to consider in properly weighting your options.  For example there is a limit of 100 active engagement programs in Marketo. Will there be overlap in audience or is each of the 5 audiences completely different?  Do you need to track program membership at a granular level (Nested programs in a stream)? Does the solution need to be scalable or repeatable for future use? etc.

Why are you leaning to different engagement programs vs streams?