A Recipe For Lean Account-Based Marketing Marketo Ebook

Janet_Dulsky
Marketo Employee

A Recipe For Lean Account-Based Marketing Marketo Ebook

A Recipe For Lean Account-Based Marketing

Account-based marketing (ABM) can be an effective alternative approach to marketing for many businesses. This ebook highlights the benefits of ABM and illustrate how you can create and implement a lean and effective ABM initiative right now. Learn how to:

  • Select target accounts
  • Establish effective goals
  • Plan campaigns
  • Evaluate success and optimize for the future