Who has primary responsibility for data quality in your organization?

Poll created by Elliott Lowe Expert on May 26, 2015

Ensuring data quality (e.g. including data augmentation, standardization, cleansing, deduplication, monitoring, etc.) is often a shared responsibility among all the parties that contribute to and use the data; however,  one person / team may be the lead on this. Who in your organization has primary responsibility for data quality?     

143 total votes You cannot vote on this poll
  • IT
    12
  • Marketing / Marketing Ops
    91
  • Sales / Sales Ops
    15
  • Data Steward
    10
  • Other - please comment
    15