The first post of a 5-part series on GDPR, we discuss the importance of preparing your marketing operations to meet compliance requirements or aligning your “defensive” strategy. In the next post, we’ll discuss options for building your “offense,” including ideas for collecting customer information in an engaging manner that’s also GDPR compliant.… Show more
I'm interested to know how other companies who market and sell into the EU, as well as other regions of the world, are planning to roll out policies and procedures to support GDPR. My company has a UK business but our main presence is Australia and NZ. So my question is - Can we can box off our UK business and treat them as separate from a… Show more
I'm trying to create a velocity script that outputs different text randomly (for testing copy in snippets) so my intention is to randomly generate a number and if it is even then output one line versus the other. If I can get it working then I'd add more content with different tracking so I know which one is generating response. I cobbled… Show more
In one of my engagement programs which has three streams, I have over 21,500 leads in stream #1. I thought they would automatically transition to streams #2 and #3 in that engagement program, but apparently I was wrong because the emails within #2 and #3 aren't showing up on the email performance report. Nor do the smart lists for those streams… Show more
This is the fourth part in my series of sample questions to help you practice for the MCE exam. Part 1 on Admin & Operational topics can be found here. Part 2 on Analytics & Reporting can be found here. Part 3 on Lead Lifecycle can be found here. Questions Answers Correct Answer You need to mark individuals as attended as they show up to your… Show more
There are not that many practice questions out there for the new MCE exam. I took the ones from the study guide and wrote about 100 or so additional of my own to help my team study. If the list of topics wasn't enough for you, this should be a good way to get extra practice. I will just add a caveat that these questions were written based off the… Show more
Hi All, I’ve recently attended a Marketo Certified Solutions Architect (MCSA) workshop and wanted to give you an overview of the certification and a couple of tips, which I hope you find useful! Currently there are less that 150 people that possess this certification, so if you really want to distinguish yourself as a Marketo Consultant it’s… Show more
Great news as we have added some new expertise badges - Marketo Migrations and Advanced Creative! If you think we are missing any badges please suggest them and we will consider adding them. Love seeing community involvement here and happy to see everyone excited about this great/exclusive certification.