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Lead Score vs. Behavior/Demographic Score (Why Both?)

Question asked by JD Nelson Champion on Jul 28, 2015
Latest reply on Nov 11, 2016 by 001a09f546853bc950093e63c7c040892e9e8401

When Marketo setup our instance they imported an example scoring campaign to grow & decay lead scores. It was spot on and very useful. But I noticed that they grow & decay both Lead Source as well as the corresponding Behavior or Demographic score... At first I thought the Decay score would only decay the Behavior & Demographic numbers which would leave Lead Score as an aggregate count of scores, but no, it decays as well.  Does anyone have a use-case on why the other field is also there?

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